Amscan wins party category Licensing Award
The winners of this year’s Licensing Awards were this week crowned in a glittering ceremony, with over 1,200 industry executives attending.
In the 2023 edition, one of the victorious entries was Amscan’s Bluey Party, Balloon and Dress-up Collection, securing the accolade for the Best Licensed Dress Up or Partyware Range, a category sponsored by Brand Licensing Europe.
Kicking off the proceedings, a special message from Angry Birds’ Red set the tone for the night. Jakki Brown, director at Max Publishing, the entity behind The Licensing Awards and parent company of PartyWorldwide.net, extended an official welcome, expressing awe at the large gathering. She emphasized the significance of the awards, highlighting the collaborative effort needed for success in the licensing industry. The event, boasting nearly 1,300 attendees, was dedicated to celebrating the excellence within the industry.
Competing in the Best Dress-Up or Partyware Range category were the following finalists:
Barbie Party Box for Claire’s from Christy’s by Design
Barbie UV Colour Change Mermaid Costume from Rubies Masquerade
Bluey Party, Balloon and Dress-up Collection from Amscan
Gigantosaurus Deluxe Costume Range from Smiffys
Little Mermaid Movie Classic Ariel from Disguise
Peter Rabbit Classic Paper Tableware for Sainsbury’s from Smiffys
Pokémon Party, Balloon and Dress-up Collection from Amscan
Spidey & His Amazing Friends Preschool Costumes from Rubies Masquerade
SpongeBob SquarePants Frenzy Suit from OppoSuits
The Very Hungry Caterpillar Tabard from Christy’s by Design
Willy Wonka & The Chocolate Factory Costume Collection from Rubies Masquerade
Brand Licensing Europe once again took center stage as the headline sponsor, with additional support from Licensing International, the industry trade body.