Folat unveils new branding

Folat is set to unveil a comprehensive rebranding initiative that spans all communication channels, commencing with key touchpoints like catalogues, presentations, and the webshop.

As part of this rejuvenation, Folat will introduce nine new collections and approximately 1,000 fresh products at the Spielwarenmesse 2024 show.

Driven by its aspiration to maintain a prominent position as a leading party supplier in Europe and a thorough reassessment of its brand style, Folat's new branding aligns with the dynamic trends in the ever-evolving party supplies market, while staying rooted in 30 years of expertise in the field.

Wendy Meijer, Marketing and Communication Manager, clarified, “Folat centers around the delightful aspects of life, and as a manufacturer and supplier of party products, we identified a need for more lightheartedness."

"With our redesigned logo and brand style, we accentuate our friendly and open demeanor, propagating our joyous identity and passion for party products. Our motto, 'we deliver smiles,' calls for a vibrant and cheerful logo full of motion."

The new logo features lively colors and retains the wave element from the previous branding, symbolizing the playful and agile nature of the company. The incorporation of various shapes further emphasizes Folat’s energetic, positive, and fun personality.

In addition to the visual rebranding, Folat's webshop will undergo a complete makeover, featuring a bright, spacious design and enhanced functionalities. Despite the updates, online services that enable customers to leverage data and commercial content for their own stores, shops, and promotions will remain fully accessible.