Jakks signs Sonic the Hedgehog 3
In a new multi-year partnership with Sega of America, Jakks Pacific will design, develop and manufacture a range of products including costumes and costume accessories.
In an extensive multi-year collaboration with Sega of America, Jakks Pacific will undertake the design, development, and manufacturing of various items, encompassing costumes and costume accessories.
Kevin Feely, Jakks' Vice President of Marketing, expressed excitement about Sonic the Hedgehog 3, anticipating an exhilarating addition to the franchise. The success of Sonic movie products has resonated well with retail, audiences, kids, and collectors alike. Jakks looks forward to a substantial return of Sonic and companions in 2024.
Michael Cisneros, Associate Director of Licensing at Sega of America, acknowledged Jakks Pacific's consistent delivery of innovative, high-quality merchandise for the Sonic the Hedgehog brand. This marks their third toy partnership for the Sonic movie franchise, with Sonic the Hedgehog 3 poised to surpass expectations. The line of toys and costumes is anticipated to complement the film's release.
The entire range of Sonic the Hedgehog 3 products will be globally available online and in retail stores in 2024.