Rubies launches new Wednesday collection
The new collection allows fans to dress up in looks inspired by the number one most-watched series on Netflix.
Rubies has unveiled a fresh addition to its licensed lineup, introducing an officially licensed dress-up collection inspired by Wednesday, the renowned character from MGM's breakout Netflix series.
The comprehensive collection by Rubies features an array of costumes and accessories meticulously crafted to capture the essence of the series. This includes the iconic school uniforms available for both kids and adults, along with Wednesday's captivating Rave’N dress, as seen in the viral dance sequence that captivated social media. Complementing the assortment are accessories like wigs and a Thing shoulder sitter.
Wednesday's dance, generating over two billion impressions on TikTok, has spurred fans to emulate her moves and share their renditions globally. The Rave’N dress provides enthusiasts with an easy way to channel their inner Wednesday during the Halloween season.
In response to the demand for matching costumes for families, couples, and friends, the new collection ensures there's something for everyone. The lineup is poised for ongoing expansion.
The deal for this collaboration was facilitated in Europe and the Middle East by Wildbrain CPLG, serving as the representative for MGM in those territories.