Rubies signs Gabby’s Dollhouse
Featuring Gabby, Mercat and Cakey Cat, the collection is set to join Rubies’ portfolio of licenses and brands globally.
Offering an array of imaginative dress-up options, Rubies Masquerade UK introduces its latest licensed collection inspired by the beloved Gabby’s Dollhouse. The lineup features four complete costumes, complete with dresses and corresponding headbands, adorned with highly realistic all-over prints. Tailored for early years, the costumes include a Gabby Tutu dress mirroring the main character's outfit, a Gabby and Pandy Paws costume, a Cakey Cat Tutu dress, and a Mercat Tutu dress.
Pete Silver, Head of Sales at Rubies Masquerade UK, expressed excitement about the addition of Gabby's Dollhouse to their catalog, foreseeing it as one of the most thrilling licenses. Given the show's global appeal among loyal fans spanning preschool to primary years, the versatile license inspires the creation of four innovative and enjoyable costume sets.
The current range is already available, and Rubies is actively developing new products for 2024 to enhance the collection and brand, aligning with Rubies' 365 strategy. The expanded range is set to launch in the EMEA region, perfectly timed for peak seasons, including World Book Day in the UK and Carnival in Europe.
Since the introduction of DreamWorks Animation's acclaimed series Gabby’s Dollhouse, children worldwide have been immersed in the enchanting world of Gabby and her feline companions. Created and executive produced by Traci Paige Johnson and Jennifer Twomey, Gabby’s Dollhouse is a preschool series that combines live-action surprises with an animated realm inhabited by cat characters residing inside Gabby’s dollhouse.